SMART Marketing Goals in Facebook Ads

Are you running Facebook Ads for your business? Do you want more control and better results? Use SMART Marketing Goals.

Check out Honeysuite, a brand new solution to traditional Facebook advertising. Say goodbye to large agency fees. Honeysuite allows you to create effective, pre-targeted Facebook ads starting from $154/mo. When using Honeysuite or any marketing platform, using marketing fundamentals is always important. When creating marketing objectives you should follow the SMART marketing acronym; Specific, Measurable, Attainable, Relevant, and Time-based.

Specific:

You are going to want to set an actual goal with clear Key Performance Indicators (KPI’s). For example, let’s say you own a pizza restaurant, your ads may be geared towards getting people to click on your ad and see your menu. In this example, the goal is clicks.

Measurable:

Without being able to measure your campaign’s results, you will not be able to gauge success. For the pizza restaurant example above, you should be looking to measure the number of clicks.

Attainable:

This is pretty straightforward, but you should be setting goals you can realistically obtain. For the pizza example above, let’s say you want to increase your online orders. That starts with getting people to your website. Look at your Google Analytics account now to gauge how many clicks you currently have. Check out this article to find out how to do that here. If you are averaging 250 clicks per month, a good goal may be to add 20% more clicks per month. This is more attainable than 2,000 clicks per month for example.

Relevant:

This goes back to Measurable, think about the KPI’s you are tracking. They should all be relevant to your success. For example for the pizza restaurant, a relevant KPI would be number of clicks. Something that is not necessarily relevant to your goals would be new Facebook likes. Clicks can actually directly lead to your SMART goal of increasing number of web visitors by 20%.

Time-Based:

Your goals and objectives should have a timeline. In the above example, growing MRR 20% by NEXT month is a good use of time-based goals. If you do not include a general timeline to your goals, and just say “we are looking to grow web visitors by 20%”, well that doesn’t really help, you could grow web visitors by 20%, but if it takes five years and not one quarter, that wouldn’t be the same goal at all.

Using SMART marketing objectives should be your starting point to any marketing campaign. They provide the structure and benchmarks necessary to gauge success.

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