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How to Use Honeysuite
All you need from A to Z to get started with Honeysuite.
Honeysuite. is a first-of-its-kind small business solution for creating targeted ads quickly and efficiently! Choosing the right budget for your business is one of the most important steps in creating a successful first campaign.
Think of your campaign as a plant and your budget as sunlight and water. You need a certain amount of sunlight and water for your plant to survive, more than the minimum to thrive, and too much can have negative effects. For marketing purposes, think of the minimum $100 a month.
When you are choosing your budget, it is important to note that the more you spend, the more likely your ad will be seen or resonate with the people that matter to your business the most. But too much spend can have negative effects! Think about what you are willing to part with, and don’t spend more than that!
Choosing your industry may sound simple, and in many cases, it can be! But, it can also get a little confusing. The first step to choosing the right industry for you is to choose your main industry.
If you own a restaurant, you should choose Hospitality.
The second step is to make sure you pick the secondary industry category that best matches your business. For example, if you are a Pizza restaurant, don’t choose Italian. You should choose Pizza. If you are an Italian restaurant that serves Pizza, but it is not your main offering, you should choose Italian.
If you have any questions, start a chat. We will get back to you as soon as we can!
Before you make your first ad, think about what your business’ marketing goals are. Your ad objective is what you would like your potential customers to do once they see your ad.
For example, If you are a restaurant and you want to show your restaurant to as many potential customers as possible, we recommend the Reach objective. The Reach objective maximizes the number of people who see your ads and how often they see them.
If you want potential customers to have a higher likelihood of remembering your ad, you should choose Awareness as your objective.
If you want to show your menu or website to potential customers we recommend Web Visits (called Traffic in Facebook). This objective will send people to any URL you choose, with a higher likelihood of them actually visiting your site.
And you guessed it… if your main objective is to get actual calls to your business, choose Calls as the main objective. Facebook will actually display a button that will automatically dial your number when a potential customer clicks on your ad!
Choosing the gender your ads will be shown to is a very important step in creating your ads. A good rule of thumb is, if you have a split of men and women customers, choose Both Genders. If you have over 70% of one gender as customers, choose one gender.
If you own a Craft Brewery and 8 in 10 customers are men, then you should choose Men as your gender for your ads. We never want you to ignore your female customers, but running ads to both genders, when they scale heavily towards one rather than another is a good way to waste some of your ad spend!
If you are advertising any form of alcohol you will need to start with 21 as your minimum age.
The way Facebook ads work is you choose a specific age range your ads will display to. For example, if I own a nightclub and my typical customers are in their early 20s to early 30s, you should choose 21 or 22 to 30 or 35. If you have a few customers that are much older, it may not be worth expanding your age range to reflect an outlier. Remember, the name of the game is to maximize your ad spend, and your goal is to have your ads display to the right audience.
You should be wary of having too small or too wide of an audience. The smaller your ad range is, the smaller the pool of individuals will be that will see your ad (in the above example, this is a good thing, because the nightclub has a market that is by nature small.
If you cast too wide of a net with age ranges, you could be spreading your budget too thin and wasting money.
Really think about your customers – choose the age range that captures the highest percentage of them!
Picking the right location range for your ads is very important.
You want to make sure enough people are seeing your ad, but also make sure the right people for your business are seeing your ads.
For example, if you own a restaurant in a populated city and your typical customer only travels a few blocks to dine at your establishment, you may be better off choosing a smaller location range, say 1 – 2 miles.
But if you have a destination type restaurant off of a highway, where multiple adjacent towns travel upwards of 20 – 30 minutes to go to, you should consider a wider location range, to make sure all of your potential customers see your ad.
Choosing additional interests is one of the reasons Honeysuite is so customizable, it allows for you to reach a very specific type of customer.
Remember, Honeysuite is pre targeting your ads based upon your industry and answers up until this point, but if your establishment specializes in a certain cuisine or your customers have a distinct set of interests, it is worth adding in additional interests to your ads.
For example, if you run a 1980s throwback karaoke bar, you should add in some popular 1980s bands, and add in karaoke as an interest. From there, Facebook and Honeysuite will do the rest!
Another common example is Pizza places, some restaurants specialize in certain types of pizza, like Chicago deep dish, New York-style, Detroit style, etc. It is important to add exactly what makes your business unique!
Picking the best content for your ads is arguably the most important step yet. It is what your potential customers will see when they view your ad.
It is important to follow a few basic guidelines:
Limit the amount of text in your photo. Facebook prefers less text in their ads.
Have a single focal point. Make sure your potential customers know exactly what you are selling from your picture.
Maintain visual consistency. Especially if you are running multiple ads, you should make sure they all tie in together in some way.
Use high-resolution images. You don’t need a professional camera, nowadays, almost all smart phones take beautiful pictures! Here are the actual specifications Facebook recommends:
- File Type: JPG or PNG
- Ratio: 1.91 to 1:11 (rectangle and square ads)
- Resolution: At least 1080 x 1080 pixels
Honeysuite pulls all of the photos from your Facebook page, so if you really want to use a photo, but you haven’t posted on Facebook, just post it and Honeysuite will be able to pull that photo. Just remember rectangle and square photos work best, so try to avoid vertical photos.
If you can’t find a great picture from your Facebook Page, just search our stock photo option, for whatever you are looking for! Just remember rectangle and square photos work best, so try to avoid vertical photos.
Writing ad copy can be tricky, but if you follow these 5 simple steps you will be a pro in no time!
First off let’s define exactly what each section of copy is:
Body Text or Primary Text, shows up above your image and is usually the first thing a user sees, therefore making it one of the most important!
Headline is the main offering your ad is delivering, it is under the image and bold
Description is below the headline and offers a bit more info about your main offering
Call-to-Action button is the actual button people click to take an action on your ads
Let’s review Facebook’s copy guidelines:
- Primary Text: 125 characters
- Image Headline: 40 Characters
- Carousel Headline: 30 Characters
- Description: 30 Characters
Some good rules of thumb are:
- Always keep in mind the main objective and choose the right CTA
- Keep it short and sweet (40 Characters – Headline | 125 Characters Text)
- Keep in mind the Landing Page (the site where the ad is linking) (Use similar messaging on your website and Ad)
- Brand Voice (Write in the same brand voice across all ads)
- Make sure your ad copy is relevant to your target audience and is successfully communicating what you actually want people to do
A landing page is simply the website or webpage in which your ads will land potential customers on when they click your ad.
You should always make sure that your landing page is relevant to the message of your ad
It has nothing that will violate Facebook’s terms and conditions, no extensive vulgarity, nudity, political language, etc.
If you own a restaurant and you made an ad about the weekly specials, you should bring someone to the menu page.
Where if your ad is trying to get reservations to your restaurant, it is best to land users on a reservation page.
A call-to-action is a clickable button that promotes the objective of your ad.
The button encourages people to take an action that is important to your business, such as booking appointments or shopping on your website.
For example, if you own a restaurant and your ad is about all of the deals of the month you may use the Learn More button.
Where if you are trying to get people to actually contact your business you should choose:
Call Now or Contact Us
Or if your ad is about your menu items, you should choose ‘See Menu’ etc.
Ads & Reporting
Frequently asked questions about ads and reporting,
Your Honeysuite Facebook ads are targeted to serve to potential customers. Sometimes you yourself may not be served ads that your potential customers will see. That is totally normal!
To view any of your ads as a potential customer will see, you should check the dashboard and click on the preview link for each ad you wish to view.
Finding a spelling error in an ad that is live can be scary! Don’t worry mistakes happen. To easily edit an ad, just sign in, go to your dashboard, and click the ad with the spelling mistake, click edit, make any changes and hit publish.
Your ad should be back up in no time!
If someone comments on your ads, you should get a notification on Facebook in your Facebook Business Manager. You can respond on Facebook. Make sure you have your notifications turned on.
If you are ever contacted to remove an ad, it is very important that you pause the ad or any form of that ad immediately.
The quickest way to pause any ads is to sign into your dashboard account, and hit pause on the ad(s) in question.
You can always see your ad stats in the Honeysuite Dashboard. You can also check your email’s inbox, we will send weekly stats to you.
Google Ads are coming soon!
Please follow our newsletter to keep yourself updated with any Honeysuite updates!
Frequently asked questions regarding pricing and billing
Honeysuite charges a $49 monthly base fee and 5% of ad spend. Ad spend begins at $100 per channel.
Our base fee to use Honeysuite is $154/mo. No long term commitments and you can cancel at any time.
Cancelling your Honeysuite subscription is easy!
In your dashboard section, just click the cancel my subscription link at the bottom of the page. You will still get access to the platform until the end of your billing cycle.
Please keep in mind that if you cancel your subscription, we cannot guarantee that any information or prior ads will be saved.*
Don’t worry, we can reverse the payment. We use Stripe for all of our billing and they are a great partner. Please contact firstname.lastname@example.org to resolve any issues.
If you choose to pause ads, but have already been billed for the month, your ad spend is carried over to the following month. Please be aware, that if you choose to increase your budget, you will still need to manually do so in the dashboard section.
I Forgot My Password
Accessing your account in case you lost your password
If you forgot your password, just click this link “I forgot my password” or click the Forgot Password Button on the Sign-In page.
You should get an email with the steps required.
If you do not get this email, please make sure to check your spam folder. If that does not work please chat support and make sure to include your full name and the email associated with your account.