Determining the right audience for your Facebook Ads is an integral part of your marketing strategy. Choosing the right targeted age range for your Facebook Ads is equally important.
If you are marketing to the wrong age range you are wasting your ad spend. You should think about who your current audience is and mimic that at first.
You can always make changes to your age range as you go. With Honeysuite’s stats dashboard and the weekly stats update, you can expand or contract your age range accordingly.
Note, If you are advertising any form of alcohol you will need to start with 21 as your minimum age.
The way Facebook ads work is you choose a specific age range your ads will display to. For example, if I own a nightclub and my typical customers are in their early 20s to early 30s, you should choose 21 or 22 to 30 or 35. If you have a few customers that are much older, it may not be worth expanding your age range to reflect an outlier. Remember, the name of the game is to maximize your ad spend, and your goal is to have your ads display to the right audience.
You should be wary of having too small or too wide of an audience. The smaller your ad range is, the smaller the pool of individuals will be that will see your ad (in the above example, this is a good thing, because the nightclub has a market that is by nature small.
If you cast too wide of a net with age ranges, you could be spreading your budget too thin and wasting money.
Really think about your customers – choose the age range that captures the highest percentage of them!