Choosing Your Facebook Ads Objective

Facebook Ads | April 19, 2021

Choosing Your Facebook Ads Objective

Getting Started With Facebook Ads

Getting started with Facebook ads may seem overwhelming. We are here to make running effective Facebook ads easier than ever. One of the most important steps whether you are creating your own Facebook ads or thorough Honeysuite, is to choose the right objective.

Before you get started on creating your Facebook ad, think about what you are trying to accomplish. You may want more traffic to your site, or you could want to reach as many people as possible on a small budget. Whatever it is you are trying to accomplish, it is important that you choose the correct Facebook Objective.

Let’s take a look at Facebook’s different types of ad objectives: Facebook breaks objectives into 3 types, Awareness, Consideration, and Conversion. Choosing Your Facebook Ads objective is easy check it out below!

Awareness:

Objective

Your Business Goal

Brand Awareness

Increase potential customers’ recognition of your business, brand or service.

Reach

To show your ad to as many people as possible based on the targeting you choose.

Consideration:

Objective	Your Business Goal
Traffic	Sending potential customers directly to your website or landing page from your Facebook ad.
Engagement	Show your ad to people who are most likely to engage, like, or, comment on your Facebook Ad.
Video Views	Show your Facebook ad to potential customers who are likely to view your view.
Lead Generation	Collect leads for your business. Facebook will show this ad to people who are most likely to complete a lead form, whether you create that in Facebook, or send to your site’s lead form.
Messages	Messenger ads will serve to individuals who are most likely to send a Facebook message to your business.

Conversion:

Objective	Your Business Goal
Conversions	Encourage people to take a specific action on your business’s site, such as having them add items to a cart, download your app, register for your site, or make a purchase.
Store Traffic	You can promote your local business location(s) to nearby potential customers.

Let’s say you are the marketing manager for a local pizza restaurant. You are new in the area and you want locals to know you exist. The best objective for you would be the Awareness objective.

Getting started, we recommend Awareness or Reach to start, then run Traffic type ads at the same time as your Reach or Awareness ads.

Easy to Use Affordable Targeted Online Ads